Let’s keep it simple.
There are some inspiring people doing inspiring things in the world of hospitality.
And they deserve some attention.
Maybe I’m biased, seeing as I grew up in a community grocery store in Carmel, opened liquor stores and other markets with big spirits selections, and have launched an artisan tequila brand.
Whatever the case, I love and admire the heart and hustle of people who live and work to make others happy via drinks and eats and kindness.
So here comes Shakers, our tribute to the best spirits — of both human and potable form.
This magazine will circulate in western hubs like Los Angeles, Napa, Las Vegas and San Francisco.
Most importantly, we hope it will circulate in your head.